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Free Form
Rock & Roll from the Pioneers of FM Rock Radio
The
RIDE delivers a Free Form Rock format that
is a revival of the art for those who like to hear more than
the same 50 tunes. Programmed locally, The
RIDE uniquely blends Rock artists from the
60’s to the present with a massive music library.
The RIDE targets
adults 18-54 with up tempo Rock music, deep cuts, no repeats
within 24 hours and limited commercial content.
The RIDE playlists
consist of thousands of the best hand selected Rock and Roll
songs and deep cuts gathered from our historical roots as pioneers
in Rock Radio since 1967; creating a new wave in Radio Programming
not found in commercial radio today.
Free Form Rock Radio lives on at The
RIDE as old friendships unite again with
David Marsden Cleveland, Ohio's Rock and Roll Hall Of Fame
joining the station.
In the late 60’s when radio was owned
by individuals, an evolution was created by a small band of visionary
entrepreneurs that took chances with musical artists, programmed
deep cuts with no repeat playlists and blazed a new trail by
introducing a new sound that became mainstream.
With FM’s success came ownership change
and consolidation by large corporations who bought up icon stations
and dismantled them into bland nationwide safe programming. The
result stunted Radios growth with one guy programming 1200 stations
that all sound alike. We got cookie cutter programming that expected
an attention span of only 12 minutes and it doesn't work!
Listeners today switch between a small cluster of tolerable Rock
and Country radio stations the second they hear a tune they do
not like.
Tune in to today to hear what everyone will
be listening to tomorrow. |